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Saturday, May 9, 2020 | History

5 edition of Principles of marketing found in the catalog.

Principles of marketing

Philip Kotler

Principles of marketing

by Philip Kotler

  • 370 Want to read
  • 38 Currently reading

Published by Prentice-Hall in Englewood Cliffs, N.J .
Written in English

    Subjects:
  • Marketing.

  • Edition Notes

    Includes bibliographical references and indexes.

    StatementPhilip Kotler.
    Classifications
    LC ClassificationsHF5415 .K636
    The Physical Object
    Pagination728 p. in various pagings :
    Number of Pages728
    ID Numbers
    Open LibraryOL4418725M
    ISBN 100137015577
    LC Control Number79022895

    Nov 06,  · Book Principles of Marketing (17th Edition) by Philip Kotler In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing h. Key terms and repeated concepts have been strategically arranged to make customizing this book with Flat World's Book Editor even easier. In writing Principles of Marketing, v. , Dr. Jeff Tanner and Mary Ann Raymond had simple aims.

    These are the sources and citations used to research Principles of Marketing (14th edition). This bibliography was generated on Cite This For Me on Friday, May 29, Book. Hutt, M. D. and Speh, T. W. Business marketing management - Thomson/South-Western - Mason, Ohio. In . Get this from a library! Principles of marketing. [Philip Kotler; Gary Armstrong] -- A practical, managerial approach to marketing. Provides practical examples and applications showing the major decisions that marketing managers face in their efforts to balance the organizational.

    Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing Availability: Available. Book Source. This book is a cloned version of Core Principles of Marketing by Babu John Mariadoss, published using Pressbooks by MARIADOSS under a CC BY-NC-SA (Attribution NonCommercial ShareAlike) license. It may differ from the original.


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